Telemundo push aims to get Hispanics 'Counted'
20 Mar 2009 | by Kimberly Maul
, and is launching a multiplatform, year-long campaign on April 1. "Hazte Contar!" will bring together online, in
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Comms plan to spur launch of political market
25 Mar 2009 | by Tonya Garcia
Although the American Civics Exchange is operating with play money until the full launch in mid-to-late April, the group has undertaken a communications plan to spur high-net worth investors to place their money in the online trading platform . The exchange, which targets individuals, institutions ...
Companies eye Hispanic market with holiday-season campaigns
09 Dec 2008 | by Kimberly Maul
-based Precise Communications on the project, Coca-Cola is reaching out to LA-area print, broadcast, and online ...
Groups target incoming Obama administration
28 Nov 2008 | by Ted McKenna, Nicole Zerillo
that helped shape some of the questions posed during the election season, and that same online public interest ...
IL targets Hispanics with new Web site
18 Sep 2008 | by Kimberly Maul
-day getaway. The next phase of PR will include social networking, blogs, and online outreach. The Web site ...
Public sector/education: bringing science to the masses
13 Aug 2008
and shop window for the media at launch, and a dedicated NSEW section was established on community website ... of coverage carried at least one of the five key messages. Online and social media coverage accounted for 35 ...
Trade group challenges high fructose syrup stigma
24 Jun 2008 | by Ted McKenna
aims to reach through a mix of advertising in print, TV, and online, with those ads to be complemented ...
IMF issues RFP for global work
11 Jun 2008 | by Ted McKenna
, including increasingly in blogs and other online venues. "The [IMF] is exploring how we can use private ...
USDA spurs firms to use food pyramid in promos
18 Apr 2008 | by Ted McKenna
with the campaign. Those participants include ConAgra, the Food Marketing Institute, Stop Shop/Giant, Campbell ... , will include MyPyramid in online and in-store marketing and health information. Another participant, an online entertainment company titled Nourish Interactive, created and launched an online educational game for kids ...
New Al Gore campaign applies ads, media for grassroots effort
04 Apr 2008 | by Ted McKenna
to the one he gives in the documentary. These trainees serve as online representatives for the Web site ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
