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Wristbands garner skin cancer awareness

. Online, the Foundation has a Web site and Facebook presence, and the company is also using grassroots ...

CDC prepares comms as salmonella investigation continues

Just under 400 people in 42 states have been infected with salmonella Typhimurium since September 3, 2008, according to the CDC. The federal agency began speaking with media after a story in USA Today unexpectedly broke the news online on January 7, said Dave Daigle, deputy for media ...

J&J apologizes, says it missed the mark with Motrin mom ad

The ad appeared online with commentary that included a bit of tongue in cheek: Wearing your baby seems to be in fashion Do moms that wear their babies cry more than those who don't? I sure do ... of paying close attention to the conversations that are taking place online. ...

Thermos touts water usage with chemical-free product

the user's daily water consumption. Dias noted that the online focus was important to the effort. Young parents today generally get more information online, he said. Included on the site is a blog ... and parenting, and health and wellness publications, as well as online outlets, Middleton said. BPA, a hot ...

Vitamin Shoppe selects Allison & Partners as AOR

nutrition, as well as expand online awareness, said McLaughlin. Outreach to media will range from broadcast ...

March of Dimes puts premature babies in the election spotlight

Launched at a volunteer leadership meeting in Houston October 17, the effort encourages the public to help reduce the rate of premature births in the US by signing an online petition that calls ... . Tools: The online petition has been gaining signatures since October 1, and March of Dimes is using ...

Wheat Council makes new effort an 'Urban Experience'

, and online outlets. ...

Weight Watchers draws attention to food scarcity

, and the recently launched Web site LoseForGood.com. Online outreach will target social networking sites ...

MGM launches 'Pinkitude' breast cancer awareness campaign

of online Pink Panther avatars, and a Pinkitude Web site. "It's a very satisfying thing for a studio ...

Health Care for America opens new campaign

as bloggers and other online media, said Jacki Schechner, the coalition's communications director. Fenton ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.