Geek Squad brings consumers online holiday help
17 Dec 2008 | by Nicole Zerillo
noted that this year's effort is focused online because that's where the consumers are. As it relates ...
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Everlast taps MWW to help mark centennial anniversary
24 Feb 2009 | by Tonya Garcia
The Wall Street Journal , and, to reach MMA audiences, online and offline niche media like the blog Sherdog ...
Portraits of power
15 Oct 2007 | by 'PRWeek' Staff
director, while son Evan is SVP and director of the APCO Online practice. Kraus also takes pride in her ... Jonathan Carson, CEO, Nielsen BuzzMetrics A visible figure in the online-monitoring world, Carson proves ...
Ford's 'Warriors in Pink' aids breast cancer battle
21 Sep 2007 | by Randi Schmelzer
Ford s 2007 Warriors in Pink campaign for Susan G. Komen for the Cure kicks off in October, breast cancer awareness month. Ford worked with PR partner Hill Knowlton Irvine and ad shop JWT Detroit to reach younger audience. Efforts included the launch of a MySpace page where friends can share ...
Hire calling
27 Aug 2007
about turnover. I see people come from these shops where the entire team is gone with client turnover ...
PR pros on the ascendancy of Facebook
16 Aug 2007 | by Alexandra Bruell
of press clips a tool or online community has received. As a result, we have clients blogging, podcasting ... most simplistic sense, an online hub for your personal brand for you as individual or person within a ... is it connects those with similar interests and enables them to participate in online dialogue. The challenge ...
Industry must take a risk, think small
13 Aug 2007 | by Andrew Foote
the explosion of online social networking, for instance. Be- yond Facebook and MySpace, hundreds of vertical ... . Narrowcasting allows companies to go beyond the tired sound bites and formality of a VNR. The intimacy of online ... audiences online? One answer: There isn t a MediaSource or AP Stylebook for the Web. It s not a concrete ...
A whole new world
12 Aug 2007 | by Tanya Lewis
provider, supports two large online communities: SAP Developers Network (SDN) and Business Process ...
Deep dish on the Windy City
06 Aug 2007
is the research to show what s influential and who are the influencers online and that s what we take to clients ... shop at your comfort level. In our own department in US communications, every single person we hired ... by choice or because it s part of their job, adding to their stories online so they re doing a lot more ...
Maxell touts performance to younger target via X Games
02 Aug 2007 | by Irene Chang
, online, and TV advertising; sweepstakes; on-site booth giveaways Launch: August 2 Budget ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
