Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
counselors. In addition, to coincide with the 2007 American Idol finale, the Tea Council partnered ...
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Sierra Club pushes for Home Depot to pull ads
02 Aug 2007 | by Aarti Shah
the environment and puts its money where its mouth is when it comes to global warming. Partnering ...
All about chemistry
27 Nov 2006 | by Michael Bush
this goal is a "clear and unequivocal priority" of CEO and chairman Andrew Liveris. "It's one of his ...
White House anti-drug office embraces YouTube opportunities
26 Sep 2006 | by Ted McKenna
Fleishman-Hillard senior partner Bill Garber. ...
The PR industry from the outside
11 Sep 2006 | by Michael Bush
Woolmington, founding partner of Naked Communications, a brand communications and media strategy company, says ...
'Blood Diamond' compels Diamond council to educate
06 Sep 2006 | by Randi Schmelzer
, and retail groups, as well as print advertisements. Additionally, the WDC partnered with Los Angeles ...
Matchmaker seeking AOR
23 Aug 2006 | by Randi Schmelzer
it partnered with Princess Cruises for a five-year anniversary promotion. The company has also pursued ...
2006 Agency Excellence Survey: Cohn & Wolfe
24 Jul 2006
with in-house contacts and other agency partners; provides actionable research to inform campaign strategy ...
DDB debuts BIG practice
25 May 2006 | by Randi Schmelzer
The practice, which takes advantage of firm resources from the ad and advocacy sides, "draws on [our] experience working on issues, as well as DDB's history and talent in uncovering consumer truths," said Arlene Fairfield, managing partner, DDB BIG. While DDB's DC-based issues and advocacy group has ...
Webcasts offer optimal environment for product demos
15 May 2006 | by Lisa LaMotta
But webcasts offer a company a unique opportunity to show its products to a select audience and potential consumers. "It's not just a Web event or a PowerPoint presentation; it's interactive," says Adam Zand, account director at Topaz Partners. "In real time you can talk to hundreds of potential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
