Papers get creative to draw Web traffic
23 Jan 2008 | by Keith O'Brien
Dubner and Steven Levitt. Time hired popular author and blogger Andrew Sullivan, so that Time.com could ...
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Op-Eds remain window to influencers
07 Aug 2008
The study showed, for instance, that 93% of the Op-Eds reviewed in The Times agreed with the paper's editorial stance and 95% of those in The Journal agreed. Robert Sommer, president of The Observer Media Group, which publishes The New York Observer , and former partner and EVP at MWW, said Op ...
NBC, MSN team up on 'Loser' push
16 Jan 2008 | by Adrian Brune
-counters can find a partner, gain expert advice, and enter the challenge - and announced a cross-country winter ... viewers to the show, which also launched January 1. After signing up with a partner for the challenge ...
Restoration taps Sitrick
03 Dec 2007 | by Aarti Shah
efforts for its potential acquisition by Sears or Catterton Partners, according to the agency....fair and balanced coverage of this episode, said Lance Ignon, a partner at Sitrick. I think so far ...
NCB taps dna13 and Media Watch to measure its outreach
03 Dec 2007 | by Tonya Garcia
help from Canada-based dna13 and their partner, Media Watch Middle East, to measure the effect
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
. The TIA has decided to partner with NewsMarket to distribute video. We have a lot of b-roll footage we ...
Komen launches African-American outreach program
14 Nov 2007 | by Marc Longpre
. With the help of corporate partners like ESSENCE Magazine , Ford Motor Company, and The Links, Inc., McGhee ...
NBC Universal breaks ground in Green Week
13 Nov 2007 | by Hamilton Nolan
of advertisers who [want] to partner with us to get their environmental sustainability message out to consumers ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
and a companion direct mail piece helped drive traffic. [Many] companies have big ad partners where ... partners in new and different ways. Brainstorming with The Economist about creative ways to achieve our ...
DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
I really enjoy working with the local media, says Michael O Brien, EVP and partner with Baltimore agency MGH. They re very interested in local stories, but because we re so close to DC, the media here also feel tied into what s happening in Capitol Hill and Washington, as well. Baltimore s media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
