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Public Affairs: Soap Box - Simon Redfern, partner, Pagefield

Anthony Eden had gallstones, Winston Churchill had a stroke and Tony Blair had an irregular heartbeat.

Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card...The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...

RBS Group's Andrew Wilson to take client-facing role at WPP

Andrew Wilson will be leaving the banking and insurance company in the next month to head ... to set up different reporting lines overseen by head of comms and group chief economist Andrew McLaughlin ... of Andrew s role was building a team in public affairs and PR. He s done that now, that team has been built ...

Pepsi partners Twitter for long-term music promotion

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.

Andrew Sharkey exits Redleaf for Smithfield role

Redleaf Polhill CEO Andrew Sharkey has left the recently merged agency to join City shop Smithfield....after an MBO from advertising agency Murray Hill. He subsequently worked as a partner and director ... Wolfe . John Kiely, MD of Smithfield, commented: Andrew wants to be somewhere where he can play a ...

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the Middle East and Africa.

Double Standards - 'Out-of-home and mobile will be great partners'

smarter, nationwide campaigns and engagement? We are working with technology partners who recognise ... partners as well as advertisers themselves to work out what the key requirement is for the future ... 's no doubt at all that out-of-home and mobile will be great partners. - Does mobile interaction ...

Vimto partners with Vevo to target teens

September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...

Ocean Outdoor partners with TalkSport for summer sport bulletins

TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal to distribute simultaneous live sports bulletins during the summer.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.