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Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

on the night include 20:20 London, CHI Partners, Rapp UK, CreatorMail and dscimm, Chemistry Communications ...

ANALYSIS - Airlines realise value of loyalty

for WorldPoints airport shopping vouchers. BAA already has smaller partner-ships in place with bmi and Virgin Atlantic. The company's head of CRM, Jason Willicombe, says other airlines are queuing up to partner ... the recognition part of its loyalty programme,' says Jo Coombs, managing partner at OgilvyOne. Customers can now ...

Investors 'want break-up' of TNT, parent of Royal Mail rival TNT Post UK

LONDON - Jana Partners, a US hedge fund, has bought a 5 per cent stake in TNT, parent of TNT Post

Iris appoints Poynter as UK MD of Iris Digital

LONDON - Iris Digital has brought in a UK managing director, appointing LBi client partner Tom

Archibald Ingall Stretton expands into Spain

The move follows the agency's tie-up with Havas Media in 2008. AIS will merge with a local creative agency, Uncommon, whose clients include Arla Foods, Grupo Fiat, Nivea, Citroen and Accor. It will now operate under the AIS brand name. Jon Ingall, managing partner at AIS, said the move marked ...

Cadbury gives Wispa digital task to CMW

Cadbury has appointed CMW to work alongside existing agency partners Fallon, PHD and Clusta

American Express to follow Tesco model and sell customer insight from its database

, identifiable data. The credit card giant already offers AmEx partners database-derived insight on where ...

AGENCY FOCUS: Digital creative directors, part 2

Blinder, creative director and associate partner, Essence Q: How is your agency's creative department ... firm structure in that we are client partner-led. We feel this gives us a closer relationship with our ... but also associate partner. Q: Can you give us a typical day in your life? I woke up at 6 ...

AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1

the creative partner, Steve Stretton, has the final say on all work - but we work as a relatively flat team ...

S&P and Experian in consumer data deal to help analyse risk on loans

LONDON - Consumer data giant Experian has partnered with credit ratings agency Standard & Poor

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.