ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
and at the executive level. Corporate relations is viewed today as an integral business partner and driver ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
themselves to the sensitivities that we have." According to David Catlett, Ketchum partner and director ... . "Women have to ask their physicians about the HPV test." Lippe Taylor is partnering with women ... company. Michael Sterns, now Xenogen's VP and chief business officer, first partnered with MS&L in 2002 ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
firm. Jan Boyle, managing partner of MatchWorks, says it advised the association that because this was the first time it was "going to market," it needed to find a combination of partners with different skills ... -Erickson, and MRM Partners. Seeking to boost support "The inclusion of baby boomers for the first time ...
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
that Cialis has been available in Europe, we have seen that men and their partners appreciate it because ... -car driving." Cialis is also an official partner of both the PGA Tour and Champions Tour through 2007 ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
from the other ED medications." Michael Rinaldo, SVP and senior partner in Fleishman ...
CAMPAIGNS: AOTM hits the road to further healthy-lifestyle initiative
10 Nov 2003 | by Sherri Deatherage Green
year. The public-private partnership includes corporate sponsors and delivery partners ... PowerPact helped AOTM line up corporate sponsors such as PepsiCo and development partners such as AARP ... and delivery partners. Dorcas Upke, a Houston dietician, was among those who contacted the organization ...
ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
anyway," Kelly explains. The foundation's partner list reads like a corporate "who's who" - American ... and corporate partners than it was to really promote the foundation," Carter says. The staff also spends a lot ... are used properly by volunteer affiliates and corporate partners can be a challenge. The foundation ...
GYMR hired to run PR for Ad Council's healthy living push
07 Jul 2003 | by Sara Calabro
. The effort will be multitargeted, but Patrick McCabe, partner at GYMR, noted concentrated outreach among ...
HealthSouth looks to Joele Frank amid growing PR ills
14 Apr 2003 | by Paul Cordasco
Firm partner Andrew Brimmer has temporarily relocated to company offices in Birmingham to lead the effort. The decision to bring in Joele Frank comes just two weeks after HealthSouth tapped healthcare PR specialist Euro RSCG Life NRP (formerly Noonan Russo) to help handle the media whirlwind that has ...
DC think tank leads coalition in effort to stir up national health debate
31 Mar 2003 | by Douglas Quenqua
last Thursday. Comola said the WRGH and its partners had yet to determine how much money or time ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
