Florida puts family face on adoption campaign
15 Jul 2008 | by Kimberly Maul
who shares interests with the family. It partnered with several professional associations to spread ...
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Entertainment Industry Foundation introduces anti-smoking PSAs on DVDs
18 Jul 2008 | by Kimberly Maul
Entertainment, Twentieth Century Fox, Universal Pictures, and Walt Disney Company-partnered with the nonprofit...in to reduce the influence of smoking and glamorization of smoking in films?" said Chad Griffin, partner ...
GM partners with Planet Green
28 May 2008 | by Beth Krietsch
In April PRWeek reported on Discovery Communications' PR campaign for the launch of its new TV station, Planet Green. The campaign included an eco-friendly press kit, a Web site, and video-on-demand previews of Planet Green's new shows.
CAMPAIGN: Teens speak up with Ad Council
04 Mar 2008 | by Tanya Lewis
The nationwide Coalition of State Attorneys General and Consumer Protection Agencies partnered ... Association), and NOYS (National Organizations for Youth Safety) would propel the launch. [Partners can ... for classroom, community outreach, and education. Partner constituents were also given customized video Web ...
Dogpile aids RAVS
10 Oct 2007 | by Randi Schmelzer
Led by Dogpile s animated mascot Arfie - and PR partner Weber Shandwick Seattle - the InfoSpace-owned search engine will donate $1 to RAVS for every pet whose owner signs an online appeal, said Scot French, InfoSpace director of marketing. For each dollar, Dogpile is asking Trouble, the canine hotel heiress ...
The rainbow connection
08 Oct 2007 | by Tanya Lewis
] a picture of your partner. You get [motivated, engaged staffers] by making people feeling included ... and external efforts. Videos are available online and were shown at a partner meeting. Those personal stories ...
WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
to get done on a shoestring, she notes. So what I m seeking to do is reach more corporate partners ...
TCFV starts online effort to fight teen dating abuse
04 Oct 2007 | by Alexandra Bruell
YouTube channel and a page on MySpace s impact channel. Seventeen, a partner in the endeavor, posted ...
Partners in change
01 Oct 2007 | by Keith O'Brien
it calls its Partners for Change. The message resonated with Nau s PR agency, Waggener Edstrom, which has ... of third-party storytelling and knew we would be engaging our partners to build the brand, Van Dyke says ... the Partners for Change that receive donations. This way, customers can decide which organization most befits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
