Big Three continue comms push, aided by numerous agencies
15 Dec 2008 | by Nicole Zerillo
the automaker's work with agencies. Kim Skeltis, MD, SVP, and partner at Detroit's Stratacomm, which has ...
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Toyota aligns Venza crossover with pet market
19 Feb 2009 | by Nicole Zerillo
accessories from partners, like manufacturer Krugo, and will have pet trainers and experts on hand to answer ...
Big Three aim to explain bailout to media, public
21 Nov 2008 | by Nicole Zerillo
Skeltis, MD, SVP, and partner at Detroit's Stratacomm, noted that its client Chrysler is aiming to inspire ...
General Motors' reviews PR function
21 Jul 2008 | by Nicole Zerillo
grassroots initiatives and has partnered with the company for nearly 10 years, has found ways to cut back ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
and a companion direct mail piece helped drive traffic. [Many] companies have big ad partners where ... partners in new and different ways. Brainstorming with The Economist about creative ways to achieve our ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
2,000 of them on a regular basis. To remedy that, Enterprise is partnering with General Motors ... , is partnering with The National Arbor Day Foundation and the Forest Service on this effort. The Taylor family ... . The company has partnered with The Danforth Plant Science Center on this endeavor. These are just ...
Staffers are a good litmus test for environmental messaging
27 Sep 2007 | by Keith O'Brien
organization - and beyond to partners and suppliers - to find ways to boost your ecological efficiency. But ...
Ford's 'Warriors in Pink' aids breast cancer battle
21 Sep 2007 | by Randi Schmelzer
Ford s 2007 Warriors in Pink campaign for Susan G. Komen for the Cure kicks off in October, breast cancer awareness month. Ford worked with PR partner Hill Knowlton Irvine and ad shop JWT Detroit to reach younger audience. Efforts included the launch of a MySpace page where friends can share ...
Allstate hits the road to make mark in the motorcycle world
27 Aug 2007 | by Randi Schmelzer
and preparedness position, Allstate and PR partner Taylor aimed to connect with both die-hard cruisers and weekend ... partnered with Harvey, IL-based Chopper College for hourlong motorcycle-building and -repair sessions ...
SAM drives News 14 coverage
24 May 2007 | by David Ward
s office, and SAM s partner in Raleigh, Jiffy Lube, to make the media day a success. What was the impact ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
