Quality control
22 Oct 2007 | by Michael Bush
and marketing team. She hopes to eventually extend the program to suppliers and agency partners, but says ...
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Molson Coors enlists Ogilvy
30 May 2008 | by Frank Washkuch
growth going forward [will] be focused on global markets," said Lewis. "We needed a partner who could ...
Restaurants seek national firm
11 Oct 2007 | by Aarti Shah
The restaurant chains parent company, OSI Restaurant Partners, hired Santa Monica, CA ... are being targeted, said Dan Orsborn, senior partner and head of SRI s PR practice. A decision is expected ... . The search seeks to identify an agency partner capable of developing breakthrough communications to the brand ...
Organic industry seizes opportunity
26 Sep 2007 | by Aarti Shah
of social impact at Allison Partners, says access to green non-food products continues to be a problem ...
Rice giant taps Ali
17 Sep 2007 | by Michael Bush
LOS ANGELES: As part of a four-year program to combat childhood hunger, Uncle Ben's is partnering
Cocktails by Jenn positions its drinks as party accessory
19 Jul 2007 | by Irene Chang
of Club Jenn, in conjunction with e-mail blasts to partners and databases, street teams, and outreach ...
A clear mission
16 Jul 2007 | by Tanya Lewis
categories, says Andrew Towle, VP of global marketing. Remov[ing ingredients] of concern is a technical ... fights causes and consequences of blindness and malnutrition, partnered in Indonesia. They distributed ...
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
counselors. In addition, to coincide with the 2007 American Idol finale, the Tea Council partnered ...
Daytona 500 marks 50th year with marketing blitz at Kroger
28 Jun 2007 | by Irene Chang
way out in advance, says Andrew Giangola, director of business communications at NASCAR, adding ... marketing partners. Fox has exclusive TV rights through 2014, with in-race 30-second spots going for about ...
UglyRipe overcomes adversity
22 May 2007 | by Danielle Lipp
Sheon, president of SciWords life sciences and agriculture divisions. Adds David Durkin, partner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
