Sears, Hearst launch promotional campaign
03 Mar 2008 | by Alexandra Bruell
Sears is partnering with Hearst in a non-traditional promotional campaign to invigorate people
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TJX hires Ogilvy PR
03 Apr 2008 | by Nicole Zerillo
company, Ogilvy Action, was hired to partner with T.J. Maxx and Marshalls on experiential and consumer ...
Brunswick working with Tommy Hilfiger
18 Jan 2008 | by Tony Garcia
in 1992, but was purchased by UK-based Apax Partners in December 2005 for $1.6 billion. The label ...
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
. The TIA has decided to partner with NewsMarket to distribute video. We have a lot of b-roll footage we ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
it in. There are people involved, all of the partners are involved and it becomes part of the brand ... aligned business initiatives. You can see Microsoft partnering with the community colleges because ... to be change agents. They want to be a part of the process. Anyone who partners with them and makes them feel ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
. The company also partnered with Gourmet for Cook for the Cure dinner party kits. Together, they re ... as a pilot program in six schools. For 2007, the company, along with its partners, the School Nutrition ... to use toward a fresh produce program of their choice. Hidden Valley Ranch has also partnered with a ...
Hilfiger contest targets future leaders of style
11 Oct 2007 | by Irene Chang
STAMFORD, CT: Tommy Hilfiger is partnering with By Kids For Kids (BKFK) for the "Signature Style...Challenge, which is partnering with Leonardo DiCaprio s The 11th Hour action site, 11thhouraction ...
'Seventeen' engages readers in Web-based intern contest
11 Oct 2007 | by Irene Chang
Urban fashion brand Southpole decided to partner with the title to produce an impactful, interactive campaign to create buzz in the teen market, said Janice Welles, Southpole s director of marketing and advertising. Idea: Southpole and Seventeen teamed up for The Ultimate Seventeen Intern Challenge, a ...
Staffers are a good litmus test for environmental messaging
27 Sep 2007 | by Keith O'Brien
organization - and beyond to partners and suppliers - to find ways to boost your ecological efficiency. But ...
Interview: Jonathan Sanchez
23 Aug 2007 | by Alexandra Bruell
that works with media partners that fit with our objectives and needs. PRWeek: What is the 2007 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
