Veterans group takes to Twitter for campaign
18 Mar 2009 | by Tonya Garcia
and make a huge difference, added Marian Salzman, partner and CMO at PN. Everyone can afford to give $5 ...
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eHarmony's gay dating site takes company into unfamiliar market
03 Apr 2009 | by Kimberly Maul
same-sex matching service, Compatible Partners, on March 31....for eHarmony, said that while some of the PR for the launch of Compatible Partners was laid out ... of Compatible Partners, were very involved in the launch, and are looking forward to successfully promoting ... network efforts. Compatible Partners introduced a new Twitter account, and will use other social ...
Agency reviews highlight battle in electronics space
17 Mar 2009 | by Aarti Shah
competitive analysis to gauge the capabilities of agencies outside of its current AOR, Brodeur Partners ... , then brand loyalty. During these economic times, I am reevaluating all my partners and vendors, as I ... to make sure that we have the right partner to help us with that strategy. Tim Dyson, CEO of Next ...
Philips partners with Omnicom agencies to form 'One Voice'
06 Mar 2009 | by Aarti Shah
NEW YORK: Philips has teamed with Omnicom to form "One Voice," a network of firms that will provide communications support.
IRobot taps Fleishman for six-figure AOR account
13 Feb 2009 | by Kimberly Maul
participated in, Smith said. IRobot had for several years been with A R Partners, which Edelman acquired ...
MySpace engages users in online wedding series
23 Jan 2009 | by Aarti Shah
. MySpace is partnering with En-demol, an entertainment programming agency, for the effort. PR is being ...
CSC selects Ogilvy for first branding campaign
30 Oct 2008 | by Ted McKenna
of the company, which Nielsen says shows clients that CSC is a stable partner in a tumultuous economic period. We want to get that message out there, that reinforces that we're a good partner, Nielsen said ...
Remington seeks brand boost, taps Clarke/EMA
02 Oct 2008 | by Nicole Zerillo
their preferences in men's grooming habits, with support by a grassroots effort, said Patricia Courtois, partner ...
McAfee taps Red Consultancy to direct consumer outreach efforts
09 May 2008 | by Aarti Shah
partner - those are some of the words we use around [the] brand, Busselen noted. To say exactly what ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
