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Aon selects GolinHarris as AOR

Phil Clement, global chief marketing and communications officer at Aon Corporation, said the selection of Golin marks a significant investment in PR by the global risk management and human resource consulting provider. It s a considerable escalation for our firm in the PR arena, Clement said ...

Opt-in e-mail offers welcome, extended interactions

But when opted in, e-mail can be a valuable addition to a PR program, an effective call to action for consumers and journalists alike. PR can be a great way to begin the dialogue with consumers; it can help them to become interested and drive them to a client s Web site, says Phil Carpenter, GM in Allison ...

Influencers drive Audi's US brand strategy

, CMO Andrew Lipman, business and East Coast communications manager Celeste Atkinson, lifestyle ...

US leagues eye MLS jersey sponsorships

DNA since the early days, notes Andrew Giangola, NASCAR s director of business communications, MLS ...

All about chemistry

this goal is a "clear and unequivocal priority" of CEO and chairman Andrew Liveris. "It's one of his ...

Palm raises curtain on 680

. They will make up products [ laughs ]." Andrew Carton, founder and executive editor of the Treonauts weblog ...

Plan B debate intensifies as FDA ponders OTC possibility

of the confirmation hearings for Dr. Andrew von Eschenbach to become director of the FDA until it has made a final ...

Red Hat taps Greenough to build beyond Linux core

Red Hat previously worked with Racepoint Group, a union that ended in August after changes on the marketing team led the company to pull its PR resources in the US in-house, explained Leigh Day, director of corporate communications. But after agency president Phil Greenough reached out to Red Hat, the company ...

On verge of selection, Gap aborts firm search

on fashion. The process was scrapped, according to Kyle Andrew, VP of marketing, because, with major ... 've hired a lot of new people, and some of them haven't started yet," added Andrew. "These are people who ... , noted Andrew. She declined to say when the agency review would resume. The account, part of a move ...

A team effort

will be included, along with IE, on all HP and Compaq PCs, says Andrew Weinstein, VP of corporate communications ...

 

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