Promo Review - Robinsons 'Put on a Panto at Home' campaign
02 Nov 2009
that can be. Providing this type of DIY entertainment gives the whole family unit the tools to do something ...
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Instore Index Analysis - value is still king
12 Nov 2009 | by James Quilter
is both the most likely to feature free standing units as well as products promoted outside ...
Desktop Delights - The Top 10 products
29 Oct 2009 | by Stuart Derrick
that essential email. The booster can be personalised in low run quantities of 100 units plus, using either silk screening or adhesive graphics or a fully customised product for just 5,000 units. Price guide from 2 ...
In-store Index analysis. Are promotions being promoted in-store?
07 Oct 2009 | by James Quilter
a few years back you would be struggling to move for all the units, wobblers and hanging cards ... with its Win Designer Must-haves had got standout on-pack and through a branded display unit. But despite ... for effective pack designs to catch the eye. While for those brands lucky enough to install units, perhaps more ...
Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?
17 Sep 2009 | by James Quilter
was an 'exclusive to Tesco' offer on Walkers 18-pack multipack. A freestanding unit, complemented with images ...
P&I instore league. The points system
16 Sep 2009 | by James Quilter
are averaged out. Points are awarded as follows: Pallets (4) Gondolas (3) Half pallets (2) Display units ...
Coca-Cola tops the first P&I point of sale league
04 Sep 2009 | by James Quilter
(3), half pallets (2), display units (2), and additional material and hanging cards (1). Speaking ... campaign on an free standing display unit but if you looked back five years you would have seen more ...
McVitie's launches cash prize promotion for product range
28 Jul 2009 | by James Quilter
LONDON - United Biscuits is launching a £2m marketing push behind its McVitie's brands centring...biscuits at United Biscuits, said: "The nation's love of biscuits never seems to wane, especially for our McVitie's brand. The campaign will look to unite the UK, as consumers up and down the country argue ...
Finalists announced for the Licensing Awards 2009
16 Jul 2009
Rugby Liverpool Football Club Manchester United Best Licensed Celebrity Property The Beatles Emma ...
Heinz launches USB-powered microwave
11 Jun 2009 | by James Quilter
. The prototype currently costs around 100 per unit although the price would come down significantly if Heinz ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
