From patient to consumer
15 Dec 2003 | by Sara Calabro
and consumer units created an education and awareness program for teens and parents to emphasize the importance ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
-sponsorship opportunity. "There were some real common denominators that cut across business units," Brownstein says ... , the relationship cut across J&J business units, requiring collaboration both from the corporate office as well ... " of the campaign to incorporate the medical devices made by one J&J business unit. Client: Caliper ...
CORPORATE CASE STUDY: Cardinal Health looks to tell its tale after long silence
10 Feb 2003 | by SARA CALABRO
the various business units to go to market under their own identities. However, this resulted in confused ...
Publicis rounds up health experts for new research unit
03 Feb 2003 | by ANDREW GORDON
SEATTLE: Publicis Dialog has convened a group of doctors, dieticians, and food marketers to launch a new research division that will study better ways to communicate nutritional issues to consumers and companies.
MEDIA PROFILE: Fitness draws big numbers by helping readers find balance
27 Jan 2003 | by MELANIE SHORTMAN
." She sent a unit to the Fitness offices, then talked to an editor and loaded it up with her favorite ...
Publicis adds new healthcare unit to Seattle operation
20 Jan 2003 | by ANDREW GORDON
Much like Publicis' other practice groups, the healthcare unit takes a holistic approach, offering clients a wide range of marketing services, including PR, strategic planning, and brand development. Kumar Shahani, former VP of client services at Lena Chow Euro RSCG, will oversee the practice ...
Ad Council and UN turn to PR in campaign to boost AIDS awareness
16 Dec 2002 | by SARA CALABRO
. The initiative, developed in partnership with the United Nations Foundation, is focused on a series of PSAs..."A PR campaign that runs concurrent with the PSAs is what will really maximize this effort," explained Susan Jacobsen, VP of corporate communications for the Ad Council. Last month, United Nations Secretary General Kofi Annan appeared on NBC's Today show to discuss the campaign. The Ad Council also ...
GCI's healthcare unit chosen to help NYC on bioterror preparedness
28 Oct 2002 | by SARA CALABRO
NEW YORK: The New York City Department of Health and Mental Hygiene (DOHMH) is embarking on a bioterrorism-preparedness effort, and has selected GCI's New York healthcare team to help it build its program.
GE divisions near final decision for agency of record
28 Oct 2002 | by JOHN N. FRANK
CHICAGO: Two Chicago-based units of GE Capital are close to selecting PR agencies after a six...different agency to work with. The two units first spoke with seven agencies, but have narrowed the field ... announced in July that it was reorganizing GE Capital into four financial-services units. GE Capital Healthcare Financial became part of the new GE Commercial Finance unit under the reorganization. GE Capital ...
Roche aligns marketing into Omnicom
28 Oct 2002 | by JOHN N. FRANK
INDIANAPOLIS: Roche Diagnostics is shifting PR for its diabetes care unit to Porter Novelli from...that PN's Chicago healthcare unit should bring in about $1 million this year. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
