Celebs supporting charities only a good move if authentic
12 Sep 2007 | by Irene Chang
as a Goodwill Ambassador for the United Nations Refugee Agency. 4 In February, celebrities and chefs ...
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Fan communities provide loyal audience of advocates
08 Oct 2007 | by Randi Schmelzer
From CBS' peanut-posting Jericho watchers to Cadbury's Wispa-holics united, it's become
Preventing leaks increasingly challenging
26 Jun 2007 | by Tonya Garcia
-release products in circulation to a minimum. Tim Klein, VP of PR for AT T s Wireless Unit, says that only six ...
Influencers instrumental in 'Guitar Hero II' launch
05 Jun 2007 | by Randi Schmelzer
. And in December alone, RedOctane sold more than 800,000 units in the US, making it the month s top seller among ...
Public conversations
23 Apr 2007 | by Craig McGuire
brand in favor of Wyndham Worldwide, which comprises three core units: Wyndham Hotel Group (6,500 hotels ... ,000 individual units), and RCI Global Vacation Network (relationships with 35,000 independent owners in 22 ...
Gaming goes for the burn
16 Feb 2007 | by Celeste Altus
in through its remote-control unit, has been lauded for its active sports games, even earning the number four ...
Wide appeal, outreach drive Disney on Ice
22 Jan 2007 | by Randi Schmelzer
s United Way charities. And in Southern California, tie-ins range from the annual Pershing Square on Ice ...
American Eagle seeks Sundance brand boost
18 Jan 2007 | by Randi Schmelzer
for invited guests. Working in tandem with BNC, Rubenstein Communications, and United Talent Agency, AEO ...
Media properties increase investment
09 Jan 2007
Ups Time launches a redesigned Web site to accompany the publication s move to a Friday on-sale date at the newsstand CNN launches CNN: Special Investigations Unit , a weekly series which will be dedicated to long-form investigative journalism Hearst looks to expand its digital offerings ...
Diamond supplier urges retailers to see new film
08 Dec 2006 | by Randi Schmelzer
." According to the WDC, more than 99% of the gems are certified by the Kimberley Process, the United Nations ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
