Chrysler's social-media site helps to drive comms in wake of strike
12 Oct 2007 | by Michael Bush
as a means to educate its employees, media, and the public during a six-hour United Auto Workers (UAW
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For the leaders of the three Detroit auto companies, as well as the United Automobile Workers
as a means to educate its employees, media, and the public during a six-hour United Auto Workers (UAW
The following are excerpts from our conversation about the role communications played during the two-day strike by the United Auto Workers association. PRWeek : How did your efforts effect what took place? Tony Cervone: I think the thing that changed the direction was the negotiations team ...
the United Auto Workers two-day strike that ended last week, limiting external outreach as the two sides
tier-one luxury carmaker. Audi s internal communications unit has eight staffers. The RFP states ...
Though theirs ads were different, General Motors and Volkswagen both pulled spots after the companies were denounced for their insensitivity to viewers suffering from severe depression, as well as families and friends who have lost loved ones to suicide. In the United States alone, suicide claims ...
. In May, however, the company sold 11,821 units, a 3.9% increase as compared to May 2005 sales of 11 ...
Volvo, a unit of Ford Motor, has crafted a global, multi-media treasure hunt for a buried Volvo XC90 V8. From June 12 through July 11, booty-hunters in the US, UK, Japan, Spain, and Austria can visit Volvo dealerships to pick up a free treasure map guiding them to online clues and puzzles leading them ...
$193.5 billion for 2004, with a full-year loss of $8.6 billion. Unit sales in US down 3 ...
Grates, former GM VP of communications and most recently its senior advisor for strategic communications policy, will join Edelman as president and global managing director of the new unit, Edelman ... communications consultancy specializing in change management and internal communications, and a unit of GCI Group ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.