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Green angle adds some meat to activist groups' campaigns

Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization (FAO) last November stating that the livestock business produces more greenhouse gas emissions than all types of transportation combined. While the People for the Ethical Treatment of Animals ...

USB touts its soy-based substitutes for trans fat

at once - the largest fast-food chains were looking for alternatives. The United Soybean Board (USB...through the pipeline. PR team: United Soybean Board (St. Louis) and Publicis Consultants PR (Seattle ...

McCormick & Co. enlists WS as consumer unit AOR

CHICAGO: McCormick & Co. has named Weber Shandwick AOR for its US consumer products division through 2008.

Sprite reaches out to teens with social network

Sprite Yard is set to launch in the United States on June 25. Users can set up profiles and access free content on Sprite Yard through their mobile phone. Additionally, a code number will be included in 20 oz Sprite bottles that allows users to download sharable content, like ringtones and animated ...

Mayfield lets consumers decide fate of new flavors

, averaged sales of 8,000 units per week. Future Mayfield will conduct sampling events at family ...

Domino's hires Splash to ally with internal PR unit

ANN ARBOR, MI: Domino's has hired PR consultancy Splash Communications as AOR without conducting a formal review.

HVB tour is global experience

It was one of 12 experiential events engineered by agency Pleon to promote HVB s new wealth management division, says Claudia Vogt, HVB Wealth Management PR/marketing director. After UniCredit acquired it in 2005, HVB reorganized and launched the new unit, ultimately charging Pleon with promoting ...

KFC times trans fat cut around NYC public hearing

the taste right." As for KFC's next steps, Schalow said, all of the Colonel's 5,500 North American units ...

Quaker, Tropicana tap Ogilvy for $2m account

P.J. Sinopoli, VP of public affairs for QTG, said it issued the RFP in July in order to choose an agency that would most effectively move the barometer of its business units. She said it was "looking for an agency that's going to bring in excitement on the consumer front and credibility on the health ...

Comms units gear up as Nestlé buys Jenny Craig

CARLSBAD, CA: As Nestl SA prepares for its acquisition of weight-management brand Jenny Craig, the PR teams are getting ready to tout Nestl 's heightened credibility in the nutrition arena.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.