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Called Characters Unite, the campaign contains a Web site where consumers can sign a multimedia anti-intolerance pledge, on-air public-service announcements, and a Washington-based public affairs component. "We wanted it to be themed to our overarching brand positioning, which ...
WASHINGTON: Three nonprofit groups are conducting a mix of traditional and online media outreach - as well as enlisting celebrity spokespeople - to promote charitable donations as a form of "alternative giving" during the upcoming holiday season.
LOS ANGELES: Susan G. Komen for the Cure has selected the Axis Agency, the multicultural unit
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise
as a Goodwill Ambassador for the United Nations Refugee Agency. 4 In February, celebrities and chefs ...
; and police animal units. Some animals, specifically working dogs, would be eligible for exemption, but all ...
of both employees and customers - to run specifically targeted campaigns. Partners include United Way ...
, Argentina, and Thailand having already signed on. In mid-2007, 1 million units will go to each of the launch ... January 2005. It has been approved by the United Nations and has gained considerable press attention ...
Director of communications, United Way of Metropolitan Atlanta...in the days surrounding the storm, Erin Steele, 28, director of communications for the United Way ... of them are still in the community and they are our new neighbors." United Way's stated vision ... Bari Love, UWMA's interim VP for community engagement. "That's where United Way saw Erin bust through ...
In order to present a clear, positive message, Families of Flight 93, who lost 40 loved ones on United Flight 93, turned to MARC USA PR to help not only in raising awareness for a memorial being built at the crash site, but also to keep the heroism of those on the plane at the top of the public's mind ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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