Spokespeople key to Olympic plan
15 Oct 2007 | by David Schwab
is MD of First Call, the celebrity consulting unit of Octagon, a sports and entertainment company. ...
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Cleveland midge attack helps Cutter build buzz
19 Oct 2007 | by Michael Bush
and Cleveland Indians during a playoff game earlier this month at Jacobs Field, the people at United Industries...We were watching this on TV and it hit the Internet with some pretty broad coverage the next morning, said Gary Ramey, divisional VP at United. Whatever they were [spraying on the players] didn t seem to be working. So we felt we should take advantage of it. [We] saw it as a great opportunity ...
WTA Tour taps GCI to promote players, sponsor
05 Jun 2007 | by Michael Bush
Stephen Bonsignore, Group VP GCI Sports, a recently formed specialty unit within the consumer marketing practice at GCI, said the agency began working on the account in May and is being charged with two primary objectives-engage young female consumers by extending coverage of the sport and its less popular ...
The value of teamwork
21 May 2007 | by Michael Bush
. The best way to look at this is as a partnership, Richman says. We are really one unit and utilize each ...
IOC picks United for youth-centered campaign
08 May 2007 | by Ted McKenna
's Voluntarily United Group of Creative Agencies (United) to develop a global, integrated communication campaign...United was selected from a shortlist of four agencies that also included Havas, Leo Burnett ... and participants. United chairman and CEO Andy Berlin said the IOC s choice of a smaller agency to handle this campaign represents a spectacular opportunity for United, which has offices in New York, Oslo, Seattle ...
H&K helps Chicago make last round for 2016 Games
20 Apr 2007 | by Randi Schmelzer
Chicago bested LA s bid last week. The International Olympic Committee is slated to announce an official host in October 2009. Though the city s efforts to gain the attention of the United States Olympic Committee (USOC) included a short film; the Chicago 2016 Shop at Macy s; Olympic displays at O ...
Groups partner on cricket-based youth HIV initiative
08 Mar 2007 | by Marc Longpre
HIV affects young children. The partnership is a new phase in UNICEF and UNAIDS co-sponsored Unite for Children, Unite against AIDS campaign, which launched in 2005. UNICEF is handling the communications effort ... ribbon of the Unite for Children, Unite against AIDS push. The PSAs will also be shown on screens ...
US leagues eye MLS jersey sponsorships
28 Feb 2007 | by Michael Bush
Doug Quinn, president of Soccer United Marketing, MLS business and promotions arm. He says the US ...
Cardio Tennis push builds active interest in the sport
24 Jan 2007 | by Michael Bush
with the United States Tennis Association (USTA) to develop Cardio Tennis, a group activity featuring drills...in place for 2007. PR team: Tennis Industry Association (Hilton Head Island, SC), United States Tennis ...
USPA uses media skydive push to boost bookings
24 Oct 2006 | by Lisa LaMotta
To celebrate 60 years of flying high, the United States Parachute Association (USPA) teamed up...: United States Parachute Association (Fredericksburg, VA) and JWalcher Communications (San Diego ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
