28 Sep 2007
| by Aarti Shah
to achieve [the site s stated] principles, he said. Guy Esnouf, a Microsoft spokesperson, said via e ...
18 Jul 2007
| by Randi Schmelzer
of what gets on air, she says. And advertisers are getting the message: Both Home Depot and State Farm ...
will not be airing any State Farm advertising during the program on BET. But at the annual Television Critics ...
04 Jun 2007
| by Ted McKenna
-American Bowl: Annual football game features the top high-school players in the US Army Marksmanship Unit ...
02 May 2007
| by Ted McKenna
invested at least $5 billion in state-run Sudanese government in exchange for oil, according ...
technicalities. Grassroots efforts also include plans by NAACP chapters to lobby state-run pension programs ...
22 Feb 2007
| by Randi Schmelzer
Though theirs ads were different, General Motors and Volkswagen both pulled spots after the companies were denounced for their insensitivity to viewers suffering from severe depression, as well as families and friends who have lost loved ones to suicide. In the United States alone, suicide claims ...
27 Nov 2006
| by Michael Bush
being created for Dow," he says.
Golin's Insidedge unit worked on getting Dow staff behind ...
24 Jul 2006
on two dimensions, high importance and differentiating, which were derived from the stated vs. derived importance analysis. Statements that were high in both stated and derived importance are seen as high importance, while those that are high in derived importance, but lower in stated importance are considered ...
05 Jul 2006
| by Hamilton Nolan
It's a mark of the craziness level in the world when pure satire becomes undetectable. And by that measure, advertising may be officially out of control.
09 Jun 2006
| by Randi Schmelzer
Volvo, a unit of Ford Motor, has crafted a global, multi-media treasure hunt for a buried Volvo XC90 V8. From June 12 through July 11, booty-hunters in the US, UK, Japan, Spain, and Austria can visit Volvo dealerships to pick up a free treasure map guiding them to online clues and puzzles leading them ...
01 Jun 2006
| by Randi Schmelzer
R-R was awarded the account following a national search overseen by consultancy Jones Lundin Beals, Chicago, said Darryl Young, R-R's LA-based director of PR. Work encompasses 89 Culligan franchises in 19 Pacific Northwest, Central Plains, and Southwest US states.
"Initially, the task was strictly media ...