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Yahoo chooses Golin Harris

, community assets, media properties, and homepage. She declined to state the firms that would lose business ...

Edelman ups social impact in latest unit

NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.

Positive thinking

, and media professionals to discuss the state of cause marketing and its future.

Lower-cost PSA options, media training tips, more

he or she typically does, he suggests. Know the stated focus of the story, as well as any possible ...

Begin adds student perspective to Babson PR

Among the state s many prestigious colleges and universities, such as MIT and Harvard, Babson may fall a little under the radar. However, its business programs repeatedly appear on major rankings lists for top-tier publications like The Wall Street Journal and the Financial Times . Babson is also well ...

External image repair needs to start in-house

successful salespeople. Last month, the United Auto Workers went on strike for two days at GM. While ...

Merck taps GCI for Gardasil efforts

NEW YORK: Merck & Co. has tapped GCI Group for work on advocacy efforts, state education

Search engines, the benefits of starting a video blog, more

ideas, and spots problems, Simon states. By including video in your blog, audience connection is deeper ...

A matter of trust

. For audio equipment tests, the lab features both a state-of-the-art soundproof room and a mock ...

Diverse results

Ask a multicultural PR pro about the state of diversity in the industry and you ll likely get the same answer you d have gotten three years ago: We re getting better, but we still have a ways to go. John Echeveste, partner and cofounder of Valencia, Perez Echeveste Public Relations, says firms have ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.