Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future.
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Edelman ups social impact in latest unit
20 Nov 2007 | by Irene Chang
NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and where ...
Prize stresses climate change's urgency
16 Oct 2007 | by Marc Longpre
It is difficult to argue with a Nobel Prize. That was surely the sentiment circulating within the environmental community October 12, when, after much speculation, it was announced that former Vice President Al Gore and the United Nations Intergovernmental Panel on Climate Change (IPCC) would share this year ...
UNMC enlists WE for its Stand Up, Speak Out push
11 Oct 2007 | by Tonya Garcia
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise
Pink can put positive spin on companies' cause marketing
03 Oct 2007 | by Irene Chang
stating in a front-page column, We are pink, and we are proud! 3 Shape hosted a program called ...
Green prophets equal green profit
01 Oct 2007 | by Shoba Purushothaman
with its Prius hybrid, which, as of June, had sold nearly 100,000 units this year so far. Google announced ...
Partners in change
01 Oct 2007 | by Keith O'Brien
to be a part of its message make the clip successful just by virtue of the company s stated goals. When ... marketing to operations, has to adhere to its stated goals of trying to reach sustainability. Our ...
Green practices can benefit firms' bottom line
27 Sep 2007 | by Hamilton Nolan
to do that, says William Brent, SVP and head of WS clean tech unit. We have a sustainability practice ...
Celebs supporting charities only a good move if authentic
12 Sep 2007 | by Irene Chang
as a Goodwill Ambassador for the United Nations Refugee Agency. 4 In February, celebrities and chefs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
