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Positive thinking

, and media professionals to discuss the state of cause marketing and its future.

Green angle adds some meat to activist groups' campaigns

Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization (FAO) last November stating that the livestock business produces more greenhouse gas emissions than all types of transportation combined. While the People for the Ethical Treatment of Animals ...

Properties look to differentiate with luxury amenities, tie-ins

condominium and other for-sale units rose from 20% to 50% of the multi-family building market in 2006. 4 ...

Presidential debate spans YouTube

the paper says is vital to its business Media General s publishing unit, which houses several mid ...

Healthcare groups organize for SCHIP

maneuvering on both sides of the aisle put the future of the State Children's Health Insurance Program (SCHIP

Preparing for a new world of marketing

. That s a stated objective. It s already started impacting our spending for the last year and a half ...

FL health dept. takes innovative approach to avian flu comms

an actor playing The Fifth Guy on a media tour on morning shows around the state. Marketing for Change has received inquiries from several other states since the launch of the campaign, according ...

Multiplier or not, PR on par with ads

... to proactively state PR s position in the marketing mix at the least and, with more study, probably demonstrate ...

Forest Service aims to reinvigorate Smokey Bear, Woodsy Owl

by the Forest Service, Ad Council, and National Association of State Foresters and provides teacher educational ...

Information not a waste of money

-related losses. We re the only utility in the state that reimburses its customers for food spoilage or the loss ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.