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Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Think BR: Are you managing what you measure or measuring what you manage?

engagement at the outset to ensure all relevant units and influencers are involved in the research design ... by traditional silos or business units - and thereby bypassing the issues outlined above. In 2003 there were ...

Reckitt Benckiser hits carbon footprint target eight years early

the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...

Tourist numbers to dip before Olympic boost

's commitment to driving inbound tourism in the run-up to, during, and after the Olympic period, stating ...

Phones4U horror spot tops 2011's most complained about ads

whether an ad should be banned". The ASA report stated: "Just because an ad has received a high number ...

Consuming the digital Olympics

to increase, with more than a quarter of people stating that they would purchase a tablet device/touch screen ...

Think BR: The search for white space

into socially stable institutions. Then with the pill we were able to revert to something more like the state ...

HP prepares to cut up to 30,000 jobs

speculation concerning a spinning off of its PC unit with an announcement that the company will combine its PC ...

Marketing spend to increase in 2012, indicates survey

agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...

Save the planet marketing 'won't change consumer behaviour'

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.