01 Jun 2012
| by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
23 Apr 2012
Mother New York has launched a star-studded campaign for the US literacy charity Reading Is Fundamental.
23 Apr 2012
| by John Reynolds
to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business ...
for adults, to more than 60 countries.
The unit accounted for 3.2% of Pfizer's revenues in 2011, according ...
19 Apr 2012
| by Katherine Levy
The regional news groups Northcliffe Media and Trinity Mirror Regionals are to offer advertisers a new national sales package of titles in a bid to drive up ad revenues in a difficult market.
17 Apr 2012
| by Alec Mattinson
's state railway....The state of Georgia announced on Monday that it plans to float a 25 per cent stake in the national railway, potentially valuing the business at 570m. Citigate won the brief via a competitive ...
team. During the process, the state of Georgia will look to highlight the strong GDP growth ...
10 Apr 2012
The Pittsburgh-based agency Brunner has created three US TV spots for Rockford Health System.
10 Apr 2012
Tree Top, the US drinks brand, has launched a campaign for its new apple juice.
03 Apr 2012
| by Mark Banham
WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies...The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP.
The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...
28 Mar 2012
| by Nick Batten
Initiative has promoted its futures sports and entertaiment director Kevin Alavy to the newly created role of managing director of the division.