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A group of ex-BBC camera staff have launched a team of 'hit squads' to allow advertisers to target students. Shoot You consists of a camera crew and a celebrity-lookalike presenter who go around filming advertisers when they are giving out samples. The idea follows on from 'Direct...
At least 15 jobs are to go from NTL's central consumer marketing team as part of a cull of 2,000 staff across the business. The reduction of the 50-person team is expected to lead to a much higher-profile consumer marketing role for NTL's six regional business units. ...
and for cable television distributor United Artists. ...
Emap Advertising is launching a trading unit to negotiate advertising across its magazines, online and radio brands for the first time. The new trading team will be headed by Emap ... of our products." Hipkiss added: "As agencies concentrate their buying units, they want ...
unit, which handles planning and buying (Media Business, 5 February). His past clients ...
executive on the Edinburgh Herald & Post. The unit will be based in the company's Edinburgh ...
to be branded," he stated. "We could work with other companies on a share of pay-per-play revenues." ...
Clarification: Tranzformer is owned by Poster Publicity and not Posterscope as stated last week in our story 'Inside Ambient ties up with Tranzformer to scalp competition' (Media Business, 3 December). ...
representatives' games (Arsenal, Man United and Liverpool) plus free Amstel beer. Data capture from ...
stately home. Location, Location, Location will be the only show currently unavailable ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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