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Reckitt Benckiser hits carbon footprint target eight years early

the company s use of fresh water by 16% per unit of production since 2000. RB has planted 5.4 million trees ...

HSBC's Chris Clark on a new era for the bank's marketing

, despite such dizzying achievements, the business is in an unprecedented state of flux. A year ago, chief ... teams to functions based on business units such as retail banking, commercial banking and its high net ...

Tourist numbers to dip before Olympic boost

's commitment to driving inbound tourism in the run-up to, during, and after the Olympic period, stating ...

Kellogg boss departs as food giant kicks off global rebrand

" of the business. There has also been speculation that it will make a bid for United Biscuits, which owns ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

From 1930s 'Brand Man' to today: the evolution of the brand manager

more time in meetings than in doing their jobs'. With media in a state of permanent revolution ... : Study carefully shipments of his brands by units. Where brand development is heavy and where ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ...

Apple cements most valuable brand status as UK's giants slide

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

HP prepares to cut up to 30,000 jobs

speculation concerning a spinning off of its PC unit with an announcement that the company will combine its PC ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.