Instore Index Analysis - value is still king
12 Nov 2009 | by James Quilter
is both the most likely to feature free standing units as well as products promoted outside ...
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William Hill launches World Cup draw betting promo
01 Dec 2009 | by James Quilter
. The ASA found the ads were misleading as William Hill did not state that it would deduct the stakes from ...
Promo Review - Robinsons 'Put on a Panto at Home' campaign
02 Nov 2009
that can be. Providing this type of DIY entertainment gives the whole family unit the tools to do something ...
Desktop Delights - The Top 10 products
29 Oct 2009 | by Stuart Derrick
that essential email. The booster can be personalised in low run quantities of 100 units plus, using either silk screening or adhesive graphics or a fully customised product for just 5,000 units. Price guide from 2 ...
William Hill promotional ads for 'free £100 bets' axed by the ASA
19 Oct 2009 | by James Quilter
The ASA found the ads were misleading as William Hill did not state that it would deduct the stakes from any wins that used the free cash. Punters also have to bet real money to access the 100. In response William Hill denied the ads were misleading as punters were actually able to make 100-worth ...
Bellwether: sales promotion budgets see smallest decline since Q1 2008
12 Oct 2009 | by James Quilter
% stating the opposite. The 30% difference represented the strongest surge in confidence since the final ...
ISP claims coupon misredemption victory against Tesco
08 Oct 2009 | by James Quilter
body to discuss the problem. Previously Tesco's terms and conditions with brands stated its policy ... in-store stating it will not accept coupons for products not in that consumer's shopping basket. ISP ... commenting on the savings to be made using coupons. Lewis has previously stated it is up to retailers ...
In-store Index analysis. Are promotions being promoted in-store?
07 Oct 2009 | by James Quilter
a few years back you would be struggling to move for all the units, wobblers and hanging cards ... with its Win Designer Must-haves had got standout on-pack and through a branded display unit. But despite ... for effective pack designs to catch the eye. While for those brands lucky enough to install units, perhaps more ...
News of the World launches cashback site
02 Oct 2009 | by James Quilter
. In a previous profile in P I, Vanneck stated the need to move away from giveaways such as free DVDs ...
Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?
17 Sep 2009 | by James Quilter
was an 'exclusive to Tesco' offer on Walkers 18-pack multipack. A freestanding unit, complemented with images ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
