Tiger Beer signs Wayne Rooney as brand ambassador for regional football drive
29 Apr 2010 | by Kenny Lim
United star shows off his best moves as he manoeuvres his way through a bar to score the last ice ...
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Levi's to launch new global brand in China
29 Apr 2010 | by Kenny Lim
units and company-owned units while shop-in-shops within department stores will showcase the brand ...
China public affairs execs turn to social media: Edelman
20 Nov 2009 | by Anita Davis
, China-based state-owned enterprises (SOEs), government, NGOs and consultancies, mainly living in China ...
Amway tipped to launch media review in China
30 Oct 2009 | by Benjamin Li
representative of Carat Guangzhou stated that the agency was not aware of the pitch. OMD Guangzhou, which also ...
Up to 200 layoffs expected in Star TV restructure
21 Aug 2009 | by Asiya Bakht and Benjamin Li
ASIA-PACIFIC - News Corp's decision to split Star TV Asia into three units is likely to result...will be restructured into three units -- Star India, Star Greater China and Fox International Channels. John Lau ...
Future not in advertising: Saatchis China boss
19 Jun 2009 | by David Tiltman
resources into a single unit or to embed them into each Saatchi Saatchi office in the market. "One ...
Saatchi & Saatchi China's double win
24 Apr 2009 | by Benjamin Li
Saatchi Shanghai has won Siemens China (refrigerator, washing machines, built-in kitchen units and water ...
Fallout from milk brand crisis spreads to Southeast Asia
22 Sep 2008 | by Asiya Bakht
Bites have also been removed from 7-Eleven stores in the island state. Branding experts say that brands ...
China Telecom reviews creative
17 Sep 2008 | by Arun Sudhaman
s CDMA business and network as part of a state-mandated restructuring of the country s telecoms sector. ...
Google sells Performics search marketing business to Publicis
08 Aug 2008 | by Jacquie Bowser Brand Republic
' new umbrella digital unit VivaKi, which draws upon the digital capabilities of its agencies - Digitas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
