Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
more time in meetings than in doing their jobs'. With media in a state of permanent revolution ... : Study carefully shipments of his brands by units. Where brand development is heavy and where ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
, is to create incubators - small units within a company that are truly empowered. You then use this as a ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Alaska Travel Industry Association seeks agency for UK brief
20 Feb 2012 | by John Owens
as publicising all regions of the state and reinforcing the diversity of each. A senior comms figure who had ... the North American state. It has a board with directors from a range of travel organisations including ...
Manchester United net DHL in multimillion pound sponsorship deal
22 Aug 2011 | by Daniel Farey-Jones
Manchester United are to have their training kit sponsored in a deal with logistics company DHL...for Manchester United's game against Tottenham tonight (22 August), but a source close to the club said the two ... United are expected to release their own statement at 2pm. DHL's relationship with Manchester United ... for the distribution of United's range of merchandise, including match programmes and shirts, across the world ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
23 Crack Unit 15802 24 Banner Blog 15238 ...
Digital to drive media growth in 'golden age for the empowered consumer'
14 Jun 2011 | by Oliver Luft
2007 2008 2009 2010p United States 455,520 469,713 461,737 429 ... 2015 United States 458,842 484,835 503,901 531,718 555,277 Japan ... a 25.9% proportion of adspend in 2010 to 33.9% by 2015. The report stated: "In many markets ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
19 Fresh Networks 15660 20 Crack Unit 14858 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
