ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates
29 Mar 2004 | by John N. Frank
when you're trying to lose weight," Carlton says. Signage in the chain's 12 locations in states ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
-sponsorship opportunity. "There were some real common denominators that cut across business units," Brownstein says ... , the relationship cut across J&J business units, requiring collaboration both from the corporate office as well ... " of the campaign to incorporate the medical devices made by one J&J business unit. Client: Caliper ...
From patient to consumer
15 Dec 2003 | by Sara Calabro
and consumer units created an education and awareness program for teens and parents to emphasize the importance ...
OP-ED: Facing SARS threat: a firm's firsthand account
21 Jul 2003 | by Lynn Furrow
, rumors had rocked the capital into a state of near hysteria. A rush to stock up on rice and staple ... colleague contracted SARS, especially given the deplorable care available at state-run hospitals. Would we ...
CDC takes comms lead as SARS fears grow in the US
07 Apr 2003 | by Sara Calabro
industry, and travelers. Regular conference calls have been held with state health officers ... Network, which connects the organization to all the state health departments, to disseminate public health ...
OP-ED: Pharmas must rise to global PR challenge AIDS poses
24 Mar 2003 | by Michael Durand
beleaguered states...and the virus respects no border." The Western pharmaceutical industry, already ...
CORPORATE CASE STUDY: Cardinal Health looks to tell its tale after long silence
10 Feb 2003 | by SARA CALABRO
the various business units to go to market under their own identities. However, this resulted in confused ...
Publicis rounds up health experts for new research unit
03 Feb 2003 | by ANDREW GORDON
SEATTLE: Publicis Dialog has convened a group of doctors, dieticians, and food marketers to launch a new research division that will study better ways to communicate nutritional issues to consumers and companies.
MEDIA PROFILE: Fitness draws big numbers by helping readers find balance
27 Jan 2003 | by MELANIE SHORTMAN
." She sent a unit to the Fitness offices, then talked to an editor and loaded it up with her favorite ...
Publicis adds new healthcare unit to Seattle operation
20 Jan 2003 | by ANDREW GORDON
Much like Publicis' other practice groups, the healthcare unit takes a holistic approach, offering clients a wide range of marketing services, including PR, strategic planning, and brand development. Kumar Shahani, former VP of client services at Lena Chow Euro RSCG, will oversee the practice ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
