Detroit auto industry faces tough battle
19 Nov 2008 | by Ivey Overstreet
For the leaders of the three Detroit auto companies, as well as the United Automobile Workers
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that there is a great interest in the media in the home state of the Porters that we're recognizing," Abubakar ...
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as a means to educate its employees, media, and the public during a six-hour United Auto Workers (UAW
More from GM's Tony Cervone on the strike
02 Oct 2007 | by Michael Bush
The following are excerpts from our conversation about the role communications played during the two-day strike by the United Auto Workers association. PRWeek : How did your efforts effect what took place? Tony Cervone: I think the thing that changed the direction was the negotiations team ...
GM prioritizes employee comms amid UAW strike
28 Sep 2007 | by Michael Bush
the United Auto Workers two-day strike that ended last week, limiting external outreach as the two sides..., not about negotiations, but about the reality of the competitive state of [GM], he said. [We] are moving ...
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has been sent to a commission in the legislature, Perrone states that getting the congestion issue ...
Audi nears AOR selection
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tier-one luxury carmaker. Audi s internal communications unit has eight staffers. The RFP states ...
GM and VW heed outcry, pull suicide-themed ads
22 Feb 2007 | by Randi Schmelzer
Though theirs ads were different, General Motors and Volkswagen both pulled spots after the companies were denounced for their insensitivity to viewers suffering from severe depression, as well as families and friends who have lost loved ones to suicide. In the United States alone, suicide claims ...
An incomplete arsenal
19 Feb 2007
many more resources working in the field to successfully launch Tundra. Covering the Gulf States ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
