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Nonprofits team up to help public reduce its gas usage

-saving tip sheets given to state DMVs, auto dealers, vehicle repair shops, and other affiliates. Sixteen ... , the Alliance of Automobile Manufacturers, and the National Association of State Energy Officials. Kelly ... PSAs in movie theaters; presentations at state fairs, libraries and other locales; and pamphlets ...

Edelman ups social impact in latest unit

NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.

Positive thinking

, and media professionals to discuss the state of cause marketing and its future.

Prize stresses climate change's urgency

It is difficult to argue with a Nobel Prize. That was surely the sentiment circulating within the environmental community October 12, when, after much speculation, it was announced that former Vice President Al Gore and the United Nations Intergovernmental Panel on Climate Change (IPCC) would share this year ...

Green prophets equal green profit

with its Prius hybrid, which, as of June, had sold nearly 100,000 units this year so far. Google announced ...

Partners in change

to be a part of its message make the clip successful just by virtue of the company s stated goals. When ... marketing to operations, has to adhere to its stated goals of trying to reach sustainability. Our ...

Green practices can benefit firms' bottom line

to do that, says William Brent, SVP and head of WS clean tech unit. We have a sustainability practice ...

GolinHarris launches a green unit

CHICAGO: GolinHarris has launched Green, a worldwide practice that will focus on issues around environmental, economic, social, and political sustainability.

Green angle adds some meat to activist groups' campaigns

Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization (FAO) last November stating that the livestock business produces more greenhouse gas emissions than all types of transportation combined. While the People for the Ethical Treatment of Animals ...

Re/Max builds presence in HI paper

in the state, I had developed a relationship with Star-Bulletin reporter Allison Schaefers and called her ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.