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CDC prepares comms as salmonella investigation continues

Just under 400 people in 42 states have been infected with salmonella Typhimurium since September 3, 2008, according to the CDC. The federal agency began speaking with media after a story ... a teleconference for state public affairs officials to discuss messaging and share information about ...

Garden Fresh hires FH for national push

The company plans to open 11 new restaurants in the next year and a half, and enlisted Fleishman to assist in the creation of a stronger national PR program, said Erika DiProfio, PR manager at Garden Fresh Restaurant Corp. It currently has 111 company-owned restaurants in 15 states. Fleishman ...

PR pros tout 'Tappening' initiative

s Web site states its water comes from the local water supply, and is filtered through reverse osmosis ... water. The label states very clearly that it is purified water, Manley said. Tappening s PR efforts ...

Culver's nears firm selection

-by-market planning, creative, and media buying. Behling said Culver s, which has 366 restaurants in 16 states across ...

Beef producers serve up new source of public information

with stakeholders (state groups and related industries), encouraging them to link to the site from their home page ...

Restaurants seek national firm

s key customer segments, SRI stated in a press release. In June, the publicly held OSI announced ... stated in a release that the restaurants concepts are better suited for growth as a private company. ...

Green angle adds some meat to activist groups' campaigns

Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization (FAO) last November stating that the livestock business produces more greenhouse gas emissions than all types of transportation combined. While the People for the Ethical Treatment of Animals ...

USB touts its soy-based substitutes for trans fat

at once - the largest fast-food chains were looking for alternatives. The United Soybean Board (USB...through the pipeline. PR team: United Soybean Board (St. Louis) and Publicis Consultants PR (Seattle ...

McCormick & Co. enlists WS as consumer unit AOR

CHICAGO: McCormick & Co. has named Weber Shandwick AOR for its US consumer products division through 2008.

Bottled water industry efforts counter criticism

products. The IBWA is also reaching out to all mayors and state government-related groups that might ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.