Beef producers serve up new source of public information
18 Oct 2007 | by Michael Bush
with stakeholders (state groups and related industries), encouraging them to link to the site from their home page ...
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Culver's nears firm selection
29 Oct 2007 | by Michael Bush
-by-market planning, creative, and media buying. Behling said Culver s, which has 366 restaurants in 16 states across ...
Restaurants seek national firm
11 Oct 2007 | by Aarti Shah
s key customer segments, SRI stated in a press release. In June, the publicly held OSI announced ... stated in a release that the restaurants concepts are better suited for growth as a private company. ...
Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization (FAO) last November stating that the livestock business produces more greenhouse gas emissions than all types of transportation combined. While the People for the Ethical Treatment of Animals ...
USB touts its soy-based substitutes for trans fat
14 Aug 2007 | by Marc Longpre
at once - the largest fast-food chains were looking for alternatives. The United Soybean Board (USB...through the pipeline. PR team: United Soybean Board (St. Louis) and Publicis Consultants PR (Seattle ...
McCormick & Co. enlists WS as consumer unit AOR
13 Aug 2007 | by Michael Bush
CHICAGO: McCormick & Co. has named Weber Shandwick AOR for its US consumer products division through 2008.
Bottled water industry efforts counter criticism
06 Aug 2007 | by Michael Bush
products. The IBWA is also reaching out to all mayors and state government-related groups that might ...
Financial planning
30 Jul 2007 | by Hamilton Nolan
fuels, and a fortuitous mention of ethanol by President Bush in his 2006 State of the Union address ...
Van Gogh drives vodka trend
17 Jul 2007 | by Craig McGuire
also gaining critical support to secure approval from governing boards to be sold in additional states ...
Don't count 'brand journalism' out
25 Jun 2007 | by Nick Ragone
AB had hoped to attract millions of unique visitors to its Web site with thousands of hours of original content video - everything from star interviews with sports personality Joe Buck to reality shows to stand-up comedy - but the site proved a disappointment, scoring only a fraction of its stated goal of 2 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
