Iams celebrates 10 years of holiday campaign for pet adoption
11 Nov 2008 | by Kimberly Maul
says it is realistic about the current state of the economy, that might cause an influx of abandoned ...
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USA Network launches 'Characters Unite' tolerance effort
22 Jan 2009 | by Kimberly Maul
Called Characters Unite, the campaign contains a Web site where consumers can sign a multimedia anti-intolerance pledge, on-air public-service announcements, and a Washington-based public affairs component. "We wanted it to be themed to our overarching brand positioning, which ...
Trio of nonprofits unite to laud charitable donations
23 Nov 2007 | by Ted McKenna
WASHINGTON: Three nonprofit groups are conducting a mix of traditional and online media outreach - as well as enlisting celebrity spokespeople - to promote charitable donations as a form of "alternative giving" during the upcoming holiday season.
Komen launches African-American outreach program
14 Nov 2007 | by Marc Longpre
LOS ANGELES: Susan G. Komen for the Cure has selected the Axis Agency, the multicultural unit
Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future.
UNMC enlists WE for its Stand Up, Speak Out push
11 Oct 2007 | by Tonya Garcia
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise
Partners in change
01 Oct 2007 | by Keith O'Brien
to be a part of its message make the clip successful just by virtue of the company s stated goals. When ... marketing to operations, has to adhere to its stated goals of trying to reach sustainability. Our ...
LMA states its case in 'NY Times'
12 Sep 2007 | by David Ward
marketing that were being put in place by the state of New York. The New York Times Business section ...
Celebs supporting charities only a good move if authentic
12 Sep 2007 | by Irene Chang
as a Goodwill Ambassador for the United Nations Refugee Agency. 4 In February, celebrities and chefs ...
Committed to the cause
27 Aug 2007 | by Aarti Shah
items. This year, Komen is releasing a report in common language that explains the state of the disease ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
