Positive thinking
22 Oct 2007 | by Tonya Garcia
, and media professionals to discuss the state of cause marketing and its future.
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TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
lawsuit brought by the state of California against 20 companies, including Mattel and Toys R Us ...
NRF sees reward of ongoing dialogue
15 Oct 2007 | by Ted McKenna
The winter holiday season is the busiest time of the year not just for retailers, but also for the National Retail Federation (NRF), which always gets innumerable media inquiries on the state of consumer ... , such figures aren t just interesting trivia; they re a window into the state of the US financial health ...
Spokespeople key to Olympic plan
15 Oct 2007 | by David Schwab
is MD of First Call, the celebrity consulting unit of Octagon, a sports and entertainment company. ...
Lower-cost PSA options, media training tips, more
08 Oct 2007 | by Irene Chang
he or she typically does, he suggests. Know the stated focus of the story, as well as any possible ...
Interview: Jonathan Sanchez
23 Aug 2007 | by Alexandra Bruell
? Sanchez: Since Ask.com is the glue that unites our brands and helps define a common identity for IAC ... various properties? If so, would there ever be a situation where you might unite all brands under one ...
Properties look to differentiate with luxury amenities, tie-ins
22 Aug 2007 | by Irene Chang
condominium and other for-sale units rose from 20% to 50% of the multi-family building market in 2006. 4 ...
Mattel faces crisis without playing games
08 Aug 2007 | by Irene Chang
this year by Mattel s Fisher-Price unit - which announced the recall of 967,000 toys that may contain ... right now, states Brenda Andolina, director of PR and brand marketing, Fisher-Price. There is a lot ...
Home Depot memo details comms restructuring
13 Jul 2007 | by Aarti Shah
, according to the memo. It stated that Sandor was pursuing other opportunities. The company has also ...
Cause efforts go deeper than dollars
16 Apr 2007 | by Scott Pansky
consciousness. The Gap has stated that 50% of the sales of (Product) Red products are being directed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
