Internet's role in financial disclosure debated
01 Aug 2007 | by Tonya Garcia
in technology since disclosure regulations were adopted in 2000, but states that, were the SEC to accept Sun ...
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West Point Thoroughbreds' look to boost industry in new campaign
04 Mar 2009 | by Kimberly Maul
to help with the initiative. In order to kick off the campaign, it helped design a state of the industry ...
Report finds line between advertising and PR agencies blurring
02 Jul 2007 | by Aarti Shah
integrated traditional PR and social media services, the report states. Additionally, the report principals ...
Reaching Latinos, targeted newswire services, and more
19 Jun 2007
united by a shared US experience. If targeting Latino television viewers, Solloway suggests providing ...
Corporate America now poised to help the world
16 May 2007
From advocating concrete steps toward greater energy conservation with the recent formation of the US Climate Action Partnership to working to improve the US image abroad based on issues discussed at a joint State Department-private sector summit in January, companies and their leaders are talking ...
Pitching holiday gift guides, blog monitoring, and more
16 May 2007 | by Irene Chang
, the companies won t be competing for media attention, but uniting to tell a cohesive, multi-faceted story ...
Reputation key to risk management
07 May 2007 | by Harlan Loeb
and benchmarking to provide an analysis of the current state and trend-line of an organization s reputation ...
Multiplier or not, PR on par with ads
23 Apr 2007 | by Dr. Don Stacks and Dr. David Michaelson
... to proactively state PR s position in the marketing mix at the least and, with more study, probably demonstrate ...
Congress examines Iraq contract management
15 Feb 2007 | by Ted McKenna
Goldberg noted that the upcoming spin-off of KBR, the business unit that handles its Iraq contracting work ...
Pride of place
08 Jan 2007 | by Julia Hood, Keith O'Brien, Eleanor Trickett, and PRWeek staff
unit, a division launched in 2004 and headed up by Keith Burton, which focuses on employee communications. The success of this unit also provides insight into how CMG is tapping the resources of its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
