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Twitter in agency hunt to boost consumer appeal

, confirmed the process but stated Edelman would still be used on a European and global basis. Twitter ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...

Beckham channels Beethoven in Samsung viral campaign

United and Real Madrid footballer David Beckham.

Apple cements most valuable brand status as UK's giants slide

Carrefour 7,836 -43% New 99 State Farm 7,813 -7% New 100 DHL ...

Taxi app Hailo calls in Surname & Surname for consumer drive

is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...

HP prepares to cut up to 30,000 jobs

speculation concerning a spinning off of its PC unit with an announcement that the company will combine its PC ...

Brand Health Check: Vertu

,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...

CIPR calls for feedback on PR guidelines about Wikipedia use

, it also states concern that the community that looks after Wikipedia are not taking their power ...

Think BR: 4G can unlock the creative potential of mobile

units featuring data-heavy components such as music and video. Introducing sound and video to any ...

Marketing spend to increase in 2012, indicates survey

agency network. Some 74% stated they would prefer to work with small agencies with 35 or less ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.