Diageo lifts its spirits with responsibility message
14 Feb 2005 | by Chris Daniels
budget - Baileys Irish Cream, Captain Morgan, Guinness, J&B Scotch Whisky, Johnnie Walker, Jose Cuervo ...
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The corporate cure
29 Aug 2005 | by Beth Herskovits
. It wanted to attract shareholders and rally staffers who saw the changes firsthand, says Bob Walker ... ," Walker says. "Our future is based on innovation, and what we do is about science." Maryellen Royle ...
Consumer PR: Targeting the next generation
02 Jul 2004
such as Walkers and McDonald's have been criticised in the past for the use of celebrities in their advertising ...
Celeb-driven ads generate more news
19 Apr 2002
The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...
MEDIA PROFILE: Slate's focus on thought and discussion make it tough to pitch
11 Mar 2002 | by SARA CALABRO
have struck up several e-mail conversations with Rob Walker (writer of the Moneybox section), and he ...
Sony faces fallout from faux reviews
11 Jun 2001 | by ROBIN LONDNER
at the revelation. Jeremy Walker, of New York-based Jeremy Walker + Associates and publicist for The Blair Witch ... , but I would also reassure the critics that we really care what they think, good and bad," said Walker ...
In Brief
17 Jul 2000 | by MIKE DAVIS
of governmental affairs, as director of commercial affairs. SAN FRANCISCO: Walker Interactive Systems ...
1999 THE YEAR IN REVIEW: Myriad mergers. Corporate restructurings Million-dollar accounts. The ongoing battle with advertising. It was a busy year for the industry. PRWeek looks back.
20 Dec 1999 | by KELLEY CROWLEY
of communications Joan Walker fled for Monsanto. Fourteen of the 21 people working in the communications ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ...
STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
