AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
, Switzerland-based Walker Werbeagentur for its "Zurich needs" activity for the Social Democratic Party ...
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Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
#GoldenFuel in its TV execution for the first time. Media planning and buying has been handled by Walker ...
Sony plans major ad spend for Xperia launch
27 Feb 2012 | by Matthew Chapman
Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing officer, said the brand would position itself as "a more connected and entertaining mobile experience". Bert Nordberg, Sony Mobile president and chief executive, introduced the new vision for the mobile firm ...
Media Forum: Is it time to ditch TV teams?
23 Feb 2012
- the latest being Walker Media. Last week, it announced that it was combining its digital display and TV ... , Walker Media's managing director, says the new team will deliver campaigns embracing a range of video ... ." Walker Media is hardly alone. Richard Oliver, the managing partner, investment, at UM London, reveals ...
Fox 'walkers' kill count' companion app' by Red Bee Media
20 Feb 2012
Red Bee Media has created a companion app for FX UK, the Fox channel, to support the UK premiere of 'The Walking Dead'.
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
on Twitter. Kraft, T-Mobile and Walkers (see views from Kraft's Daryl Fielding, Walkers' Miranda Sambles ... following further in the long term. BRAND VIEW Miranda Sambles, marketing director, Walkers It is important for Walkers to be where our consumers are, and Twitter is where they choose to have a conversation ...
Cravendale 'magic potato h'okay' by Wieden & Kennedy London
08 Feb 2012
of Cravendale to win tickets for VIP screenings of the film. The ad was created by Hollie Walker and Freddie ...
Crayon nets Grant's global digital task
02 Feb 2012 | by Matthew Chapman
Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine ... Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Alongside outdoor and print ads, the payment brand is rolling out a Facebook competition offering 24 experiences as prizes, such as pop star Olly Murs singing carols on consumers doorsteps. The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www ...
MFI revived as online-only brand
30 Nov 2011 | by Matthew Chapman
brand was bought by private equity firm Walker Capital in 2010 and its relaunch as an online ... customers 60% off orders placed before 12 December. Walker Capital has experience of the online retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
