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Cornerstone's James helps clients think young

crowd; or Diageo, for whom he is working on making Johnnie Walker Blue a bit cooler with targeted events ...

Ringling Bros. outreach adds life to circus

It s called the greatest show on earth for a reason. Since its very start, the Ringling Bros. and Barnum Bailey Circus has captivated audiences with acrobats, tightrope walkers, flashy colors, and cotton candy. Years later, it s still one of the country s top-selling family shows, a wholesome ...

B-to-B breaks comms barrier

set-top box is required to receive HD programs, says John Walker, SVP and group head ...

J&J divides to conquer comms

Web site to accompany its annual report. Nancy Walker, VP of corporate communications who heads ...

Pitching holiday gift guides, blog monitoring, and more

a sea of show news. For instance, says Porter Novelli VP Kerry Walker, you can try organizing a ... the overall category, driving a higher degree of mutually beneficial success, notes Walker. If done right ...

News Web sites provide video a home

Nancy Walker, VP of corporate communications. We used real people, telling real stories in their own ...

Viacom works with Abernathy on Google lawsuit

, attributed to Kent Walker, general counsel: YouTube has become even more popular since we took down Viacom ...

WTA closes gender gap in prizes at Wimbledon

, to target UK media and influentials, said Andrew Walker, WTA VP of communications. One event, hosted ... . Williams also wrote an Op-Ed for The Times (of London). Walker said the PR team also reached out ... to help support this cause, Walker said. For example, Conservative Party leader David Cameron appeared ...

An incomplete arsenal

A large part of the local grassroots and product operations will be conducted by Toyota s regional PR foot soldiers. And while you did mention two of our regional agencies, Michael Dobrin Public Relations (Northern California/Pacific Northwest) and the Walker Agency (Rocky Mountains/Southwest), we have ...

Reuters molds brand into the main event

, Editor Publisher Marcomms Team: Lee Ann Daly, CMO Simon Walker, director of corporate marketing ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.