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The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

of brands and offers seen. 4 (4) Walkers 82 Focus on sharing key promotions on Doritos and associated ... and snack brands. Cadbury, McVitie s and Walkers all feature in the top five. Nestle Rowntree s Quality ...

Promo Review - Powerade's iPod competition

At first glance, I didn t think I was going to be impressed with Powerade's 'Win an iPod' campaign . Having run a similar promotion for Walkers, I m always interested to see how other brands use this ubiquitously appealing device as a purchase incentive. It s often used as a promotional incentive ...

In-store Index analysis. Are promotions being promoted in-store?

giveaway, Walkers Gary s Great Trips and Cadburys Trident Beyonce push have all run. If they had happened ... supporting them. The story is different now. Walkers and Trident did manage to muster some POS support ...

The Instore Index: Kellogg's is top brand in Asda, Sainsbury's, Tesco and Morrisons

with only Kellogg s, Walkers and Heinz surviving from last month. Out of these, only Kellogg s and Walkers ...

Analysis - has Iceland changed the way we shop?

. The store had just been reacquired by its founder Malcolm Walker, who lost no time revamping its positioning ...

Promo review - Weetabix's £1m on pack giveaway

ownable brand territory like Walker s Brit Trips or Heinz Dreamz. So how to do it differently? Weetabix ...

Are bogofs on the decline in Morrisons, Sainsbury's and Tesco?

was an 'exclusive to Tesco' offer on Walkers 18-pack multipack. A freestanding unit, complemented with images ...

Kellogg's takes top spot from Coca-Cola as August's top POS brand

four grocers. 9 Walkers (5) 28 Price driven with emphasis on Doritos. 10 Robinsons (10) 27 ... in Tesco with ninth place Walkers. But overall, as with July, price promotion is very much the order ...

Coca-Cola tops the first P&I point of sale league

of multibuys. 4. Kronenberg 29 - aisle end and pallet standout, again price driven. 5. Walkers 27 ...

Newspaper offers from the weekend

Free six-pack of Walkers crisps. Coupon redeemable at Somerfield and The Co-op Daily Mail Free ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.