Profile... Thompson toasts brave new era for Guinness
30 Jul 2008 | by Robin Hicks
that made him stay with Diageo, and Johnnie Walker, the company s biggest business in the region ...
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Windsor looks for new markets
07 Aug 2008 | by Robin Hicks
are Guinness, Johnnie Walker and Smirnoff, and these are the core of Diageo s growth strategy for the region ... third party to import into Korea. Building the Johnnie Walker brand in China and focusing on the group ...
BBH China hires new senior planners
14 Jul 2008 | by David Blecken
with over a ten-year period in New York include Absolut Vodka, Johnnie Walker, British Airways, Google ...
Diageo poised for major Indian expansion effort
26 Jun 2008 | by Arun Sudhaman
oversees Johnnie Walker and Haig. In addition to the two incumbents, it is believed that Initiative ... to drive sales by expanding its premium brand portfolio. This includes Johnnie Walker and Smirnoff, each ... -premium vodka Ketel One. Other brands expected to roll out in India include Johnnie Walker Blue Label and Gold ...
Diageo reviews Indian media
18 Jun 2008
In addition to the two incumbents, it is thought that Initiative and ZenithOptimedia are also involved in the pitch. Universal and MEC were awarded the business in 2006, with the IPG agency taking charge of Smirnoff, Shark Tooth and Captain Morgan rum, while the GroupM agency oversees Johnnie Walker ...
Johnnie walks on the net
11 Jun 2008 | by Ella Fitzsimmons
SHANGHAI - The latest phase of Johnnie Walker's China campaign sees OgilvyOne taking its message...To fight off competition from market leader Chivas, Johnnie Walker is betting heavily on building ... , professional men. We re building on the idea that Johnnie Walker as a brand is about fun, but also substance ... of progress also ties in with Johnnie Walker s slogan Keep Walking . The target audience tends to see ...
Johnnie Walker unveils online graphic novel
06 Jun 2008 | by David Tiltman
CHINA - Johnnie Walker has launched an online graphic novel as part of its ongoing 'Keep walking
Guinness goes huge in its outdoor ‘Greatness’drive
05 May 2008 | by Kenny Lim
to become global brand director at Johnnie Walker, based in Amsterdam. Barbara Young, who was previously ...
Tiger declares game on for new Singapore push
05 May 2008 | by Kenny Lim
carry a Keep winning tag - not too dissimilar to Johnnie Walker s Keep Walking strap - and is backed ...
All About... Media auditors
23 Apr 2008 | by Robin Hicks
Europe, while president of international James Walker has been entrenched in his role for more than 20 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
