Consumer Awareness: Spirited effort lifts profile of Diageo's low-carb potables
26 Apr 2004 | by John N. Frank
, Crown Royal, Jose Cuervo, Tanqueray, and Johnnie Walker - all of which have zero carbs ...
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Organic industry seizes opportunity
26 Sep 2007 | by Aarti Shah
for organic, non-toxic companies to step up, says Bill Walker, VP/ West Coast at the Environmental Working ... what s in here is safe - we want to know what s in here, says Walker. Consumers, however, are more ... and offer natural cosmetics and natural personal care products, Walker notes. And they realize ...
ANALYSIS: Client Profile - Guinness UDV leverages its beverages responsibly. The US division of alcoholic beverage giant Diageo is adding a sizeable shot of social responsibility to its brand-building. Thom Weidlich reports
03 Dec 2001 | by THOM WEIDLICH
include Smirnoff vodka, Johnnie Walker Scotch whisky, Tanqueray gin, Guinness stout, J Bragman, Nyman ...
Questions & Answers
05 Mar 2001
's important to enjoy our clients' products, so sometimes it calls for lots of Tanqueray gin and Johnnie Walker ...
In Brief
17 Jul 2000 | by MIKE DAVIS
of governmental affairs, as director of commercial affairs. SAN FRANCISCO: Walker Interactive Systems ...
Ameritech vet in Monsanto move
08 Nov 1999 | by JOHN FRANK
CHICAGO: Monsanto has tapped Joan Walker, a refugee from Ameritech s recent PR purge (see story...CHICAGO: Monsanto has tapped Joan Walker, a refugee from Ameritech s recent PR purge (see story, page 1), to head its communications charge. Walker, formerly Ameritech s SVP of communications ... . The appointment is a major one, as Walker will be responsible for guiding company PR policy on such potentially ...
CAMPAIGNS: Best strategies and top tactics from the world of PR
19 Jul 1999
to the media, but to Avon representatives and the walkers themselves. We wanted to underline the fact ... not in tune with this. BNC decided to make the walkers the heroes of the event, focusing ... compelling stories were picked as media walkers and coached in delivering the event s key messages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
