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Organic industry seizes opportunity

for organic, non-toxic companies to step up, says Bill Walker, VP/ West Coast at the Environmental Working ... what s in here is safe - we want to know what s in here, says Walker. Consumers, however, are more ... and offer natural cosmetics and natural personal care products, Walker notes. And they realize ...

Diageo campaign aligns Johnnie Walker Blue with art

NEW YORK: Johnnie Walker Blue Label Scotch whisky has launched a multimillion-dollar marketing...." Laura Peet, director of PR for Johnnie Walker's New York-based importer, Diageo North America. Like a ... Angeles. In partnership with the New York Sun , Johnnie Walker is continuing to host "traveling art ... events around the Art Basel international art show in Miami last week. Johnnie Walker's AOR Rogers ...

WFLA mixes in Bombay Sapphire

master mixologist Jamie Walker to TV stations in Miami, Orlando, and Tampa. WFLA morning show producer ... ambassador in Jamie. You flew over the British-based Bombay Sapphire master mixologist Walker ...

Diageo lifts its spirits with responsibility message

budget - Baileys Irish Cream, Captain Morgan, Guinness, J&B Scotch Whisky, Johnnie Walker, Jose Cuervo ...

Consumer Awareness: Spirited effort lifts profile of Diageo's low-carb potables

, Crown Royal, Jose Cuervo, Tanqueray, and Johnnie Walker - all of which have zero carbs ...

ANALYSIS: Client Profile - Guinness UDV leverages its beverages responsibly. The US division of alcoholic beverage giant Diageo is adding a sizeable shot of social responsibility to its brand-building. Thom Weidlich reports

include Smirnoff vodka, Johnnie Walker Scotch whisky, Tanqueray gin, Guinness stout, J Bragman, Nyman ...

Questions & Answers

's important to enjoy our clients' products, so sometimes it calls for lots of Tanqueray gin and Johnnie Walker ...

In Brief

of governmental affairs, as director of commercial affairs. SAN FRANCISCO: Walker Interactive Systems ...

Ameritech vet in Monsanto move

CHICAGO: Monsanto has tapped Joan Walker, a refugee from Ameritech s recent PR purge (see story...CHICAGO: Monsanto has tapped Joan Walker, a refugee from Ameritech s recent PR purge (see story, page 1), to head its communications charge. Walker, formerly Ameritech s SVP of communications ... . The appointment is a major one, as Walker will be responsible for guiding company PR policy on such potentially ...

CAMPAIGNS: Best strategies and top tactics from the world of PR

to the media, but to Avon representatives and the walkers themselves. We wanted to underline the fact ... not in tune with this. BNC decided to make the walkers the heroes of the event, focusing ... compelling stories were picked as media walkers and coached in delivering the event s key messages ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.