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Wispa 'time well misspent' by Fallon

21 May 2012

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Cadbury unveils augmented reality Spot V Stripes game

17 Aug 2011 | by Sarah Shearman

, other than Creme Egg and Wispa. ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were ...

Mountain Dew returns with social media push

18 May 2010 | by Sara Kimberley

is not the first brand to be reintroduced following online petitions. Cadbury revived Wispa in 2008 following a Bring Back Wispa campaign on Facebook. ...

Cadbury launches new 'online playground' for Wispa brand

07 Jan 2010 | by Matt Williams

LONDON - Cadbury Wispa has launched a "digital playground" that gives consumers the chance...Designed by CMW and built by Clusta, the site allows users to create their own Wispa anthem ... an item to be disposed of to make way for the Wispa bar. Users can browse a "Wis-tory", which tracks Wispa's return to the shelves in 2007 following a successful fan-led online campaign. The site also ...

Cadbury gives Wispa digital task to CMW

01 Dec 2009 | by Noelle McElhatton

to develop the new Wispa website....The brief to CMW is to provide Wispa fans with a 'digital playground' that brings them together ... 's extremely pleasing to be taking Wispa even further on its digital journey since it was brought back to market via the power of social media." In August 2007, Wispa fans mounted a social media campaign ...

AGENCY FOCUS: what is it that digital creative directors do exactly? Part 1

26 Nov 2009 | by Noelle McElhatton

work that you're particularly proud of? Our online work for Cadbury - Twisted, Creme Egg and Wispa - this year, as examples of integrated campaigns. The Wispa one, for example, allowed users to control ...

Facebook celebrates fifth birthday with virtual thanks gift

04 Feb 2009 | by Jacquie Bowser

back its Wispa chocolate bar , while another group helped organise an anti-knife crime march in London ...

Big Awards 2008: Grocery soft drinks & household

24 Oct 2008

Brand: Wispa Marketing director: Phil Rumbol Agency: Publicis Executive creative director: Nik ...

Opinion: Your feedback from brandrepublic.com

20 May 2008

. It will join other recent revivals such as Cadbury's Wispa, but is it a step too far?...I love the nostalgia brand revival work. The Wispa campaign was great fun, but it was their idea and that's where it should stay. These things start as an uncomfortable commercial tactic to drive volume ... Wispa returns, Starburst renamed, now Marathon makes a comeback. Confectioners buggering around ...

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