Telstar New Media Wins Citroen Account
23 Jun 1998
Telstar New Media, a division of the Telstar Entertainment Group, has won a three way competitive pitch to design the Citroen "motability" Website.
LONDON - Briefed to come up with a campaign to persuade people that VWs weren't as expensive as they thought, BMP produced the simplest of creative concepts - and a commercial that holds its own in a long line of famous spots for the brand.
Telstar New Media, a division of the Telstar Entertainment Group, has won a three way competitive pitch to design the Citroen "motability" Website.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.